BRAND REPOSITIONING
Victoria’s Secret Sport
PRODUCT CATEGORY
Campaign Strategy and Development, Art Direction, Web Design, Social Content Development, Paid Advertising
PRODUCT DESCRIPTION
Reposition the Victoria’s Secret Sport category and create a go-to site experience for all your sport outfitting. Capture Victoria’s Secret Angels’ workouts on set for authenticity. Real sweat and real workouts to reinforce the campaign theme, ‘No shortcuts, no secrets, just hard work.’
MOODBOARD
WIRES
Homepage, Bra landing page, & Apparel. Context for product placement, linking strategy, and media type.
WEBSITE
EXPLORATION
OUTFITTING + STORYTELLING
PHOTOSHOOT
INSTA CONTENT SERIES
Tease to launch strategy. Build awareness through storytelling and Angel workouts. Garnered over 2 million followers after launching VictoriaSport handle.
