YOUTUBE
Excellence Master Chocolatier Video Series
Project Categories
Video, Concept, and Brand Building
Team Collaborators:
Director: MichaelMichaelTV
DP: Andrew David Watson
Editor: Jasper Verhorevoort
Colorist: Phil Choe
Food Stylist: Jamie Kim
Prop Stylist: Roza Kalinowska
Producer: Kieran Collings
Project description
Position Excellence dark chocolate as an approachable brand. Shifting away from being a high-risk purchase by adapting the current brand look and feel to a more real, intimate, and artistic one. Taking inspiration from the docu-style of Netflix’s series Chef’s table to build emotional storytelling series about Ann’s (USA’s Master Chocolatier) passion for dark chocolate that will demystify the misconceptions of dark chocolate in the most genuine way.
The youtube ad series has garnered a collective 4 million views and counting in less than two weeks.
Ann Czaja, Lindt Master Chocolatier, explains the differences in ingredients and taste profile between milk chocolate and dark chocolate.
Ann Czaja, Lindt Master Chocolatier, shares what it takes to make exceptional dark chocolate, which Lindt has been doing for over 175 years.
Ann Czaja, Lindt Master Chocolatier, describes the best way to taste premium dark chocolate to ensure it provides a smooth, rich, and flavorful tasting experience.
Ann Czaja, Lindt Master Chocolatier, describes how to navigate cocoa percentages in dark chocolate, and where to begin.
Ann Czaja, Lindt Master Chocolatier recommends the optimal wine pairings with our most popular dark chocolate recipes for a fun evening with friends.