THE BRIEF
REPOSITION
VICTORIA’S
SECRET SPORT
Reposition the Victoria’s Secret Sport category and create a go-to site experience for all your sport outfitting. Capture Victoria’s Secret Angels’ workouts on set for authenticity. Real sweat and real workouts to reinforce the campaign theme, ‘No shortcuts, no secrets, just hard work.’
Role: Art Director
Campaign Strategy and Development, Art Direction, Web Design, Social Content Development, Paid Advertising
THE RESULT
Led the repositioning of VS Sport around a sharper, more competitive story, one built for the Angels to challenge Nike head on. The message stuck: press from The Drum, CNBC, Business Insider, and Forbes picked it up organically, showing what happens when talent, product, and messaging launch as one integrated push.
WIRES
Homepage, Bra landing page, & Apparel. Context for product placement, linking strategy, and media type.
Mobile
Desktop
Sport Tab Drivers - Email
Behind the Scenes
Paid Social
Rich Media
INSTA CONTENT SERIES
Tease to launch strategy. Build awareness through storytelling and Angel workouts. Garnered over 2 million followers after launching VictoriaSport handle.
