THE BRIEF

NAADAM

“Naadam is on a mission to democratize cashmere by translating transparency into real sustainability, better prices, and better quality for our customers at every possible turn.”

I joined Naadam as their first Creative Director, back when the brand was scrappy and DTC only, betting on sustainable cashmere with almost no visual identity to back it up. My job was to build one from nothing: a cohesive brand system, a full redesign of the Shopify experience, and the pitch materials that helped tell our story to investors.

I worked closely with the CEO and CFO to shape the narrative that helped close a $16M Series A in 2018, and the digital overhaul I led was part of what drove 350% sales growth that year. It was early, resource-light work, building the plane while flying it, and it's where I first learned how much a strong creative foundation can do for a company trying to scale fast.

Role: Creative Director
Brand Strategy, Visual Identity, Photography, Print, Website Design, E-commerce, Packaging, Merchandising, and Store Design.